The Four Generations of Management
- April 10th, 2010
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In his book, Fourth Generation Management Brian Joiner outlined the best known ways to get work done effectively. The first three generations include:
- Management by Doing. This to me is the path of least resistance and is still used today. The attitude is “I’ll just do it myself.”
- Management by Directing. The Master-Apprentice relationship comes to mind. Learn by taking direction from a Master.
- Management by Results. Forget the detail, just tell me what you want. So, managers and workers are given dictates around targets and incentives like “increase sales by 12% next year.”
The first three generations all have problems as outlined by Dr. Joiner. Management by Doing has a capacity issue; Managment by Directing faces a micromanagement problem; and Management by Results leads to organizations with manipulated systems by distorting figures and sub-optimization. All three types are bundled to comprise command and control types of thinking.
The fourth generation is made up of systems thinking. The ability to understand what Dr. W. Edwards Deming would describe as his System of Profound Knowledge with four areas.
- Appreciation for a System
- Theory of Variation
- Theory of Knowledge
- Psychology
Understanding our organizations as systems is both the hardest concept and most rewarding. The challenge is still that too few organizations use this type of thinking. The good news for early adopters is the huge competitive advantage that systems thinking provides.
The ability of organizations to grasp the concepts of systems thinking can be a frustrating experience. The transformation is difficult as we have all been taught over the years completely different management assumptions. But that is what they are assumptions.
The problem with assumptions in any culture is that they become fact, even if they are not based on fact. Organizations have been built around around these assumptions for nearly 100 years. The fact that they are still in business or even growing means that these assumptions are true.
But what if we had a different approach to improving work. Most organizations are opposed because executives have individually been able to succeed using these assumptions. Why change?
I find it interesting with all the talk about why workers never change there is so little discussion about why managers and executives never change. These same managers and executives believe they are changing things when in reality it is as Russell Ackoff said they are only “doing the wrong thing righter.” A management paradox on a gigantic scale.
And so it goes with the first three generations of management (command and control) that we have executives succeeding in a flawed system, but their individual success perpetuates mediocrity. The change of thinking required in management needs an intervention. This intervention means we have to collectively unlearn our current assumptions and relearn principles of management that are opposite those now known.
The new principles mean we must dump things like:
- Reliance on inspection
- Rewards and incentives
- Numerical targets
- Cost accounting as the driver of decisions
- Cynicism of workers
- Managers make decisions, workers work
- Functional specialization
- Rank and rating
- Technology as a panacea
The above assumptions that many believe these are good organizations have all been challenged by better thinking. The ability for organizations to improve include being able to individually, collectively and organizationally challenge these assumptions.
I foresee two ways that organizations will discard the old generations and come to systems thinking. First, a stable company that strives to get better by always looking for an edge. The second is under duress as the avalanche of competition and old thinking falls upon them. The latter is usually too late.
Leave me a comment. . . share your opinion! Click on comments below.
Tripp Babbitt is a speaker, blogger and consultant to service industry (private and public). His organization helps executives find a better way to make the work work. Download free from www.newsystemsthinking.com “Understanding Your Organization as a System” and gain knowledge of systems thinking or contact us about our intervention services at info@newsystemsthinking.com. Reach him on Twitter at www.twitter.com/TriBabbittor LinkedIn at www.linkedin.com/in/trippbabbitt.

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